MKT501 Assignment No: 2 Solution Fall 2011 December

SOLUTION

Neven is actually now starting price skimming. (Charge a high pnice because you have a substatial competitive advantage. However, the advantage is not sustainable. )


"Skim the cream" pricing involves selling at a high price to those who are willing to pay before aiming at more price-sensitive consumers. This expression comes from the farming practice of milking cows - the cream rises to the top and you skim it off. The advantage of using a Skimming price policy is that you can theoretically get the maximum profit from each level of customer


Skimming Pricing 


"A Skimming policy is more attractive if demand is inelastic says the Shapiro text - remember inelastic means there are no dose substitutes


- products that people will pay a high price for because there is nothing else they can buy the is close to the item


~ ~ Prof. Allen says


"A skimming pricing policy involves setting prices of products relatively high compared to those of similar products and then gradually lowering prices. The skimming price is the highest price possible that buyers who most desire the product will pay (skim the cream off the top -- skim the innovators). This market segment is more interested in quality, status, uniqueness, etc. This policy is effective in situations where a firm has a substantial lead over competition with a new products


2. Do you think there will be a fall in sales? How long should the sales fall b nullify the benefits of price increase? (15) Solution:
The high price tends to attract new competitors into the market, and the price inevitably
falls due to increased supply. Once other manufacturers were tempted into the market and the watches were produced at a lower unit cost, other marketing strategies and pricing approaches are implemented.

MGT602 Assignment No:2 Fall 2011

Total Marks: 30 Due Date: December 27, 2011


Topic: Marketing plan

Lesson: 21-24

Background:

Business plan is an important document that describes the nature and direction of business in future in accordance with its goals. One of the major parts of the business plan is the marketing plan where all the relevant details regarding marketing tools and strategy are designed for future actions. The idea behind putting marketing tools and strategy in business plan is to facilitate entrepreneurs to have a more distinct approach towards business and customers.

Scenario:

In Pakistan, the textile and clothing industry plays an imperative role in fostering the pace of economic development. As per Economic Survey of Pakistan 2009-10, the textile sector has marked immense growth especially in ready-to-wear garment industry. One can observe the emergence of successful local brands that have smashed not only the local market but have also gagged immense popularity and acceptance in international markets. Billboards and increasing outlets depict the mushroom growth of ready-to-wear garment range in Lahore and one of the examples in this scenario is HSY designer range by Hassan Sheheryar Yasin that has successfully captured the local and international market in the said industry.

Task

You are recommended to select any local ready-to-wear garment brand (boutique or any designer range) and closely observe their following marketing practices:

1. Segmentation and target market
2. Pricing strategies
3. Branding strategies
4. The implication of marketing mix
5. Selection of USP (unique selling point) and
a. Value Proposition
b. Creating competitive edge (advantage)
c. Quality

Requirement

You are required to design a marketing plan for selected ready-to-wear outlet covering aforementioned aspects of marketing in comprehensive but concise manner.
Special Note: please note this is a research based individual specific assignment. Any identical/copied answers are not accepted and will be graded as ZERO.

Important Tips

1. This Assignment can be best attempted from the knowledge acquired after watching video lecture no. 20 to 26and reading handouts as well as recommended text book).

2. Video lectures can be downloaded for free from  YouTube.
Schedule

opening Date and Time

December 21st , 2011 At 12:01 A.M. (Mid-Night)

Closing Date and Time

December 27th , 2011 At 11:59 P.M. (Mid-Night)

Note: Only in the case of Assignment, 24 Hrs extra / grace periodafter the above mentioned due date is usually available to overcome uploading difficulties which may be faced by the students on last date. This extra time should only be used to meet the emergencies and above mentioned due dates should always be treated as final to avoid any inconvenience.

Important Instructions:

Please read the following instructions carefully before attempting the assignment solution.

Deadline:

• Make sure that you upload the solution file before the due date. Noassignment will be accepted through e-mail once the solution has beenuploaded by the instructor.
Formatting guidelines:
• Use the font style “Times New Roman” and font size “12”.
• It is advised to compose your document in MS-Word 2003.
• Use black and blue font colors only.

Solution guidelines:

• Use APA style for referencing and citation. For guidance search “APAreference style” in Google and read various website containinginformation for better understanding or visithttp://linguistics.byu.edu/faculty/henrichsenl/apa/APA01.html

Fin622 GDB Solution Fall 2011

Question No:1

Solution:
1-Sweeping of Bank Accounts by company
2-Improved Current Asset by Rising Shareholder’s Funds
3-Sell-off Unproductive Assets by company
4-Pay off Current Liabilities
5-Faster Conversion Cycle of Debtors or Accounts Receivables
6-Increase in company cash balance with a long-term loan
7-Increase in current assets with new equity investments
8-Convertion fixed assets to cash by company
9-Pay off of some current liabilities


Question NO:2


he ideal current ration is supposed to be 2:1 means that current assests must be twice that that of current liabilities. If this ratio is less than 2:1 the short term financial position is not supposed to be too favourable but if its is more than this limit than it is showing idleless no working capital.
Here in this scenario
current ratio in 2009 is 1.2:1 
current ratio in 2010 is 1.96:1
conclusion
Although increase in current ratio is positive sign but ratios in both years don’t match the standard requirements

IT430 Assignment No:1 Solution Fall 2011

Question # 1 (a):-

Solution:

i)

11000000.10101000.1.1010

1010.110010.0.10100

10001100.10000000.1.1110

ii)

155.171.53.229

213.219.245.175

239.187.141.223

Question # 1 (b):-

Solution:

The shortest path for sending data from Node A – Node E will be R2 – R6 – R7

Other possible path(s) for the same data sending from Node A – Node E will be R1 –R4 – R5 – R7

Question # 2:-

Solution:

<html>

<head>

<title>PATIENT REGISTRATION FORM</title>

</head>

<body>

<p align="center"><b><font size="4">PATIENT REGISTRATION FORM</font></b></p>

<form method="POST" >

<table border="0" cellpadding="5" cellspacing="1" style="border-collapse: collapse"

bordercolor="#111111" width="100%">

<tr>

<td width="100%">

<div align="center">

<center>

<table border="0" cellpadding="0" cellspacing="0" style="border-collapse:

collapse" bordercolor="#111111" width="650">

<tr>

<td width="50">

<p align="left"><b>Date:</b></td>

<td width="200">

<p align="center"><input type="text" name="Date" size="22"></td>

<td width="15">&nbsp;</td>

<td width="170">

<p align="left"><b>Patient Control Number:</b></td>

<td>

<p align="center"><input type="text" name="pcn" size="25"></td>

</tr>

</table>

</center>

</div>

</td>

</tr>

<tr>

<td width="100%"><b><font size="4">PERSONAL

INFORMATION</font></b></td>

</tr>

<tr>

<td width="100%">

<table border="0" cellpadding="3" cellspacing="1" style="border-collapse: collapse"

bordercolor="#111111" width="450">

<tr>

<td width="170" align="left"><b>Name:</b></td>

<td width="265"><input type="text" name="name" size="30"></td>

</tr>

<tr>

<td width="170" align="left"><b>CNIC#:</b></td>

<td width="265"><input type="text" name="cnic" size="30"></td>

</tr>

<tr>

<td width="170" align="left"><b>Sex:</b></td>

<td width="265"><input type="radio" value="male" name="gender"

checked>Male

<input type="radio" name="gender" value="female">Female</td>

</tr>

<tr>

<td width="170" align="left"><b>Marital Status:</b></td>

<td width="265"><input type="radio" name="status" value="single"

checked>Single

<input type="radio" name="status" value="married">Married</td>

</tr>

<tr>

<td width="170" align="left"><b>Father/Husband Name:</b></td>

<td width="265"><input type="text" name="fhname" size="30"></td>

</tr>

<tr>

<td width="170" align="left"><b>D.O.B:</b></td>

<td width="265"><input type="text" name="dob" size="30"></td>

</tr>

<tr>

<td width="170" align="left"><b>Phone:</b></td>

<td width="265"><input type="text" name="phone" size="30"></td>

</tr>

<tr>

<td width="170" align="left"><b>Address:</b></td>

<td width="265"><input type="text" name="address" size="30"></td>

</tr>

<tr>

<td width="170" align="left" valign="top"><b>Select Occupation:</b></td>

<td width="265"><select size="4" name="occupation" multiple>

<option>Engineering</option>

<option>Business</option>

<option>Textile</option>

<option>medicine</option>

<option>Advocate</option>

<option>Judiciary</option>

</select></td>

</tr>

</table>

</td>

</tr>

<tr>

<td width="100%"><b><font size="4">INCASE OF

EMERGENCY</font></b></td>

</tr>

<tr>

<td width="100%">

<table border="0" cellpadding="3" cellspacing="1" style="border-collapse: collapse"

bordercolor="#111111" width="100%">

<tr>

<td width="30%" align="left"><b>Name of the person whom to contact In

case of emergency (not living at same address): <br></b></td>

<td width="70%"><input type="text" name="ie_name" size="30"></td>

</tr>

<tr>

<td width="30%" align="left"><b>Relationship with Patient:</b></td>

<td width="70%"><input type="text" name="r_patient" size="30"></td>

</tr>

<tr>

<td width="30%" align="left"><b>Phone No:</b></td>

<td width="70%"><input type="text" name="ie_phone" size="30"></td>

</tr>

<tr>

<td width="30%" align="left"><b>Address:</b></td>

<td width="70%"><input type="text" name="ie_address" size="30"></td>

</tr>

</table>

</td>

</tr>

</table>

<p align="left"><input type="submit" value="Submit" name="submit"><input

type="reset" value="Reset" name="reset"></p>

</form>

</body>

</html>

Acc501 Assignment No:1 Solution 2011

Question No:1
Using the audited financial statements with accompanying information for the year ended June 30,
2010 provided in the Annual Report 2010 of The Crescent Textile Mills, you are required to conduct
“Time-series Analysis” of solvency measures of the company by computing and interpreting the results
of the following ratios for the years 2009 & 2010:
1. Total Debt Ratio
2. Debt-Equity Ratio
3. Times Interest Earned (TIE) Ratio
Solution:
The formulas are:
Total Debt Ratio = (Total Assets- Total Equity)/ Total Assets
Debt-Equity Ratio= Total Debt/ Total Equity
Times Interest Earned (TIE) Ratio = Earning before the tax and interests/Interest
The data Extracted from the balance sheet of annual report of Crestex:
Total Equity is (2010 = 2,672,439) (2009 = 2,261,837)
Total Assets are(2010 = 10,988,698) (2009 = 10,815,934)
Interest is (2010 = ---) (2009 = 22,081)
Earning before the tax and interests (2010 = 463,491) (2009 = 238,518)
Current Liabilities (2010 = 6,010,688) (2009 = 5,805,685)
Current Assets (2010 = 4,202,903) (2009 = 4,085,672)
Inventory (2010 = 1,047,150) (2009 = 940,421)
Cash (2010 = 16,419) (2009 = 18,931)
Calculation:
For the year 2009:
Total Debt Ratio = Total Assets- Total Equity/ Total Assets
= (10,815,934 - 2,261,837)/10,815,934
= 8,554,097 / 10,815,934
= 0.79
Debt-Equity Ratio= Total Debt/ Total Equity
= 0.79 / 2,261,837
= 3.4921007
Times Interest Earned (TIE) Ratio = Earning before the tax and interests/Interest
= 238,518/ 22,081
= 10.802
For the year 2010:
Total Debt Ratio = (Total Assets- Total Equity)/ Total Assets
= (10,988,698 - 2,672,439) / 10,988,698
= 8,316,259 / 10,988,698
= 0.756
Debt-Equity Ratio = Total Debt/ Total Equity
= 0.756 / 2,672,439
= 2.8281007
Times Interest Earned (TIE) Ratio = Earning before the tax and interests/Interest
= 463,491 / 22,081
= 20.99
Question No.02
Using the audited financial statements with accompanying information for the year ended June 30,
2010 provided in the Annual Reports 2010 of The Crescent Textile Mills and Kohinoor Textile Mills, you
are required to conduct “Cross company Analysis” of liquidity measures of the companies by computing
and interpreting the results of the following ratios for Crestex & KTML for the year 2010 only:
1. Current Ratio
2. Quick Ratio (Acid-test Ratio)
3. Cash Ratio
Solution:
The formulas are:
Current Ratio = Current Assets/ Current Liabilities
Quick Ratio (Acid-test Ratio) = (Current Assets- Inventory)/ Current Liabilities
Cash Ratio = Cash/ Current Liabilities
The data Extracted from the balance sheet of annual report of CTM:
Total Equity is (2010 = 2,672,439) (2009 = 2,261,837)
Total Assets are (2010 = 10,988,698) (2009 = 10,815,934)
Interest is (2010 = ---) (2009 = 22,081)
Earning before the tax and interests (2010 = 463,491) (2009 = 238,518)
Current Liabilities (2010 = 6,010,688) (2009 = 5,805,685)
Current Assets (2010 = 4,202,903) (2009 = 4,085,672)
Inventory (2010 = 1,047,150) (2009 = 940,421)
Cash (2010 = 16,419) (2009 = 18,931)
The data Extracted from the balance sheet of annual report of KTM:
Current Liabilities are (2010 = 8,169,138) (2009 = 6,762,527)
Current Assets are (2010 = 5,903,185) (2009 = 4,530,222)
Inventory is (2010 = 2,393,113) (2009 = 1,779,826)
Cash (2010 = 78,851) (2009 = 80,297)
Calculation:
For CTM of the year 2010:
Current Ratio = Current Assets/ Current Liabilities
= 4,202,903 / 6,010,688
= 0.699
Quick Ratio (Acid-test Ratio) = (Current Assets- Inventory)/ Current Liabilities
= (4,202,903 - 1,047,150) / 6,010,688
= 3,155,753 / 6,010,688
= 0.525
Cash Ratio = Cash/ Current Liabilities
= 16,419 / 6,010,688
= 0.002731
= 2.731103
For KTM of the year 2010:
Current Ratio = Current Assets/ Current Liabilities
= 5,903,185 / 8,169,138
= 0.722
Quick Ratio (Acid-test Ratio) = Current Assets- Inventory/ Current Liabilities
= (5,903,185 - 2,393,113) / 8,169,138
= 3,510,072 / 8,169,138
= 0.429
Cash Ratio = Cash/ Current Liabilities
= 78,851 / 8,169,138
= 0.00952
= 9.652103

Mth302 Assignment NO:1 Solution 2011

Q.1
Bought:
1000 shares @ Rs. 56.27 = 56270 Rs
Commission @ 1.2% = 56270*1.2/100 = 675.24 Rs
Total cost = 56270+ 675.24 = 56945.24
Sold:
1000 shares at Rs. = 65250
Commission at 1.2% = 65250*1.2/100
= 783
Total Sale = 65250- 783 = 64467
Gain
Net receipts = 64467
Total cost = 56945.24 (Commission added)
Net Gain = 64467 – 56945.24 = 7521.76
Return on investment = 7521.76/56945.24*100
= 13.20%
Q.2
S = Money accrued after n years is called compound amount.
P = Principal = 15000
r = Rate of interest = 15% = 0.15
n = Number of periods 66months / 12 =5.5years
S = P (1 + r/100)^ n
Compound interest = S – P
So
S = 15000 (1+15/100)^5.5
Future value = 32354.105
compound interest = S - P
= 32354.105-15000
= 17354.105
Q.3
C is the cash flow/period = 10000 at the end of each quarter
i is the interest rate 12% compounded quarterly so 12%/100 = 0.12
n is the number of payments: 15years*4= 60 because interest compounded quarterly
So
PV = 10000 * [1-(1+0.12)^-60/0.12]
= 10000 * [1-(1.12)^-60/0.12]
= 10000 * [0.9907]
= 9907.16

MGT602 Assignment NO:1 Solution Fall 2011

Questions No: 1

                        Yes Hira should peruse it by keeping all the points in view it should be according to proper process of entrepreneurship .Location and customer type is very important for restaurant business and also know about the taste of the customers. Executive lounge should decorate according to the people or customer at that area. If customers have high profiles and rich peoples then it should be according to them. There should also a research on compotators in that market segment.  And also there is plus point of MBA of  Hira.Hira should keep in mind following points

Ø      She should have strong vision

Ø      Problem solving skill should be there

Ø      Understand the Latest technologies

Ø      Generate New ideas

Ø      Can gathered people and manager having some common interest

Ø      Keep observer towards customers

Ø      Very hardworking and responsible

Ø      Can take risk

Ø      Should be flexibility there

Ø      Follows through with ideas

Ø      Has confidence

Ø      Should enjoy networking

Ø      She can function in an environment of uncertainty.

Ø      She is like being in charge. 

Ø      She is willing to devote whatever time and energy it takes to 

Questions No: 2

                       

                            As she is doing job from last more than one year and he has much experience of working and know about working methods and conditions. On job she cannot get much income as compare to his own business. People who have confidence in his work and doing some jobs can start new business. Now she is taking more risk and also getting more returns on his investments.

She is more experimental and has more ideas.

 May be she has some new ideas in his mind by using that idea he can get more income.

She could have the devotion of necessary time and effort. She can assume the necessary risks.

MGT602 Assignment NO:1 Solution Fall 2011

Entrepreneur:
There is agreement that we are talking about a kind of behavior that includes:
• Initiative taking, the organizing and reorganizing or social / economic
mechanism to turn resources and situations to practical account, the
acceptance of risk or failure
entrepreneurs are recognizing the need to learn some of the sciences of
management in an MBA program in order to grow their business effectively in
the global environment, so Ms.Hira have MBA graduated from Punjab
university which is her positive point and she need to follow proper
entrepreneurial process by keeping in the view the location and customer type
Entrepreneurial process contain some points entrepreneur should pursue this
business opportunity by following proper process of entrepreneur
Entrepreneurship characteristics
There are certain individual characteristics needed for a person to be successful
entrepreneurs including: Ms .Hira should pursue this business opportunity by
keeping in view all these points
• Often operates on the frontiers of technology so understands multiple
aspects of the environment.
• Has a vision.
• Possesses flexibility, problem solving skills and uses a multidisciplinary
approach.
• Encourages open discussion and teamwork.
• Builds a coalition of supporters.
• Secure commitment by top, upper and middle management.
• Identify ideas and general interest areas.
• Use technology for greater flexibility.
• Use a group of interested managers.
• Get close to the customers.
Check if these entrepreneurs’ characteristics are applicable to you.
• Responsible
• Hard Worker
• Risk Taker
• Creative
• Flexible
• Follows through with ideas
• Personable
• Optimistic
• Perceptive
• Self-confident
• Determined

MGT101 Assignment NO:1 Idea Solution Fall 2011

Answer Q1:
1. Total Asset = Rs. 100,000/-
Total Liabilities = Rs. 40,000/-
Owners’ Equity =?
Total Assets = Total Liabilities + Owners’ Equity
Owners’ Equity = Total Assets - Total Liabilities
Owners’ Equity = 100,000 – 40,000 = Rs. 60,000/-
2. Total Asset = Rs. 500,000/-
Owners’ Equity = Rs. 300,000/-
Total Liabilities =?
Total Assets = Total Liabilities + Owners’ Equity
Total Liabilities = Total Assets - Owners’ Equity
Total Liabilities = 500,000 – 300,000 = Rs. 200,000/-
3. Total Liabilities = Rs. 400,000/-
Owners’ Equity = Rs. 500,000/-
Total Assets =?
Total Assets = Total Liabilities + Owners’ Equity
Total Assets = 400,000 + 500,000 = Rs. 900,00

MGT301 Assighnment No:1 Idea Solution

Here DHL want to increase his business and have to back customer that turn from there (DHL) service . There for DHL have to take affect on his services and have to develop there business . First of all DHL have to chose Marketing Mix ( 4 P's ) in there organization for globally research (product ) (place) (promotion) (price) .

Second Chose Marketing mix strategy for promotion . So types of promotions are 

advertiseing

public relations

sales promotion

personal selling

Direct mail

Internet marketing

After this the DHL have to chose the Push & Pull strategy for there business in locally and internationally .

Pull and push strategy have functions individually local and globally which are as fellow

Manufaacturer

Whole saller

Retailer

Consumer

At last DHL have to Chose PRODUCT LIFE CYCLE step for there business

there are four step for product life cycle

Introduction

Growth

Maturity

Decline

Then DHL can increase there percentage services and promotions

ENG101 Assignment NO:1 Solutions OCT 2011

Q 2: Match numbers of list A with alphabets of list B in such a way that the correct
alphabet of the word should be written in font of the correct diphthong. (5 Marks)
List A List B
1. a. brown
2. b. bear
3. ə c. arrive
4. d. own
5. e ə e. enjoy

Q.1
 Why does the writer use the words “The wounds of war——-were spread raw
before me” in line no 7 and 8.

Q.3
In the last lines (from line no 21—-25) throughout writer’s whole tirade, Kei
maintained a respectful silence and did not answer him directly. What was the
reason and what was his way of answering writer’s questions?
Q.2
Line No 13-14

CS201 Assignment NO: Solutions 2011

#include
#include
int main()
{
int price; 
cout << "Please enter meal price? ";
cin >> price;
float saleTax;
if(price<=100)
{
saleTax = 0.0 * price;
}
else if(price <= 200)
{
saleTax = 0.1 * price; 
}
else
{
saleTax = 0.2 * price;
} 

int totalAmount;
totalAmount = price + saleTax; 
cout << "The total price of Meal is = " << totalAmount << endl;
getch(); 
}

MGT603 Assignment No:1 Solution 2011

After you line up financing, find a suitable location, hire staff and organize a potentially
successful business plan, you must turn to external factors to effectively predict your
future. There are a slew of factors to take into consideration that usually are beyond your
control. While you may have contingency plans in place to deal with outside influences
that affect your business, sometimes the best you can do is improvise when they occur.
Economy
The global economy is one of the biggest external factors that will, at some time, affect
your business. Market fluctuations based on politics, terrorism attacks, wars and currency
devaluation eventually trickle down to most commercial enterprises.
Finance
Wall Street and the solvency of big banks and financial institutions may not seem to have
much to do with your business, but eventually they may affect your ability to continue
doing business. Interest rates, the availability of credit and consumer loans are external
factors you rarely can control.
Weather
If man could control the weather, vacation resorts would know exactly when to charge
the highest room rates. Storms, tornadoes, hurricanes and wildfires are outside your
purview of controllable business factors. In addition to the direct impact a
storm may have on your ability to open your doors at any given time, widespread weather
events often carry a substantial trickle-down effect to a wide range of businesses.
Infrastructure
Zoning laws, highway construction and housing development are particularly important
to retail establishments, restaurants, manufacturers and other businesses that rely on a
location for success. Changes in the local infrastructure may prove either disastrous or
fortuitous to your company.
Laws
State, local or federal changes in the laws can have a direct impact on your business if the
service or product becomes highly regulated or outlawed. Cigarette manufacturers
learned this lesson when public smoking was outlawed in many areas and smoking
indoors has become practically nonexistent. Government regulations such as
those that affect the environment or communication are beyond your control and could
have a direct impact on your business.
Trends
While you may spend a good part of your profits on marketing in the hopes of favorably
influencing trends, some are beyond your control. An increase in technology use by your
customers may be built into your strategic planning, but you may not have planned for
the widespread use of social media that could affect your business. Celebrities who
become advocates for a cause or decide to boycott a certain business practice can start a
trend that could seriously affect your business if you're on the wrong side of the trend.

Customer Base
Your target customer base may change suddenly or slowly over a period of time. The
changing makeup of your neighborhood that attracts more singles or young renters can
affect your business for example if you cater to a more upwardly mobile, family-oriented
customer base. Cultural implications of a changing neighborhood may affect your
business negatively or positively depending on your ability to meet the needs of changing
demographics.

MGT501 Assignment NO:1 Solutions 27 OCT 2011

1. Analyze the family-friendly benefits offered by both companies. Discuss
with solid arguments which company's benefits are better for the employees.
SOLUTION:-
According to these scenarios both companies are providing the best suitable
packages to her employees i.e. The ABC Company offers all of its
employees time off from work for family matters. Its best suitable for all
employees no matter they are married or not. Whereas the XYZ Company
offers its employees Rs.15, 000 in Education/Medical for their children
along with salary This facility is best suitable for Married Employees only.
So generally the 1st company is providing equal opportunity to all of its
employees but as compare to benefits the 2nd company is providing better
opportunity.

MGT603 Assignment NO:1 (IDEA SOLUTION) 2011

• Racial Equality
• Average Level of Production
• Government Regulations
• Customers Services
• Energy Conversations
• Social Responsibility
• Tax Rates
• Patent Laws
• Globalization of Industry
• Legislation
• Bad Media Exposure
• Market concentrations

MGT602 Assignment NO:1 2011

Background:Entrepreneurship is the process of starting a new business in an innovative way by taking risk and making investment while an entrepreneur is a person who owns and operates that business and spends his efforts, time and capital on an uncertain venture. Many individuals have difficulty in bringing their ideas to the market and creating a new venture. Yet entrepreneurship and the actual entrepreneurial decisions have resulted in several million new businesses being started throughout the world successfully.

The Case:
In September 2011, Hira Zaffar left the Pearl Continental as a Quality food manager, she was thrilled at finally receiving the contract for the official cafeteria of Pace with the name of “Executive Lounge”. Hira was MBA graduate of the Punjab University in 2008. She was employed as a quality food manager since 2010 in PC but unfortunately her experience with the job was not very rewarding which convinced her that she should set up her own business where she could be more experimental and have the freedom and flexibility to work with her new ideas. She was much determined to launch her own restaurant so she presented her business proposal in front of Pace management which was approved later during that year.
Issues:

Q1.
Being an entrepreneur how Ms. Hira should pursue this business opportunity by keeping in view the location and customer type and how this Executive Lounge restaurant should look like?
Q2.What were the inspiring factors that led Hira to start her own business?

ECO401 Assignment NO:1 Solution 2011 With Diagrames

A)

At equilibrium the supply and demand are same so

Qd=Qs

1000-200p=100+400p

600P=900

P=900/600

P=1.5

Put the value of price in any Equation

Q=1000-(200*1.5)

=700

Equilibrium Quantity is 700

B) Increase in Cost of Production

                                                                 Increase in cost of production also increases the price of the panadol and increasing in price affect the customers. They make comparisons of prices and shift to Disprine.

C) Prices are increased due to increase in cost of production but this time Demand also increased because of dengue viruses so it directly affect the supply of panadol.

D)

 As increase in demand of panadol supply decrease and also there is increase in cost of production due increasing some  cost if ingredients.

Government should decrease the cost of those ingredients and also provide subsidy to the company

MKT501 2nd GDB Spring 2011

It was published in The Daily News that a Brigadier was using security alarm product of XYZ Company for personal car. Once he visited a market for shopping and parked his car out side the shopping mall. During the shopping the security alarm echo alerted his mind that there was a problem with his vehicle. Before, the Brigadier turned back, the traffic policy warden was inquiring the event from the market visitors. People were reporting there was a suspicious person who was trying to unlock the car but due to efficient security system he could not and vanished. Brigadier recorded his message that if he had not used the specific security system of particular company, he would have lost his car.

Discuss with logical reasons which type of promotion mix tool is presented in above scenario?