MGT602 Assignment NO:1 2011

Background:Entrepreneurship is the process of starting a new business in an innovative way by taking risk and making investment while an entrepreneur is a person who owns and operates that business and spends his efforts, time and capital on an uncertain venture. Many individuals have difficulty in bringing their ideas to the market and creating a new venture. Yet entrepreneurship and the actual entrepreneurial decisions have resulted in several million new businesses being started throughout the world successfully.

The Case:
In September 2011, Hira Zaffar left the Pearl Continental as a Quality food manager, she was thrilled at finally receiving the contract for the official cafeteria of Pace with the name of “Executive Lounge”. Hira was MBA graduate of the Punjab University in 2008. She was employed as a quality food manager since 2010 in PC but unfortunately her experience with the job was not very rewarding which convinced her that she should set up her own business where she could be more experimental and have the freedom and flexibility to work with her new ideas. She was much determined to launch her own restaurant so she presented her business proposal in front of Pace management which was approved later during that year.
Issues:

Q1.
Being an entrepreneur how Ms. Hira should pursue this business opportunity by keeping in view the location and customer type and how this Executive Lounge restaurant should look like?
Q2.What were the inspiring factors that led Hira to start her own business?